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Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies) PDF




by B. Liu : Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies)

ISBN : #1845648676 | Date : 2014-02-20

Description :

PDF-55af1 | The proceedings of the 2013 International Conference on Services Science and Services Information Technology (SSSIT 2013) held in Wuhan, China. As the twenty first century unfolds, services are becoming the bulk of economic activity and by far the fastest growing aspect of the world’s advanced economies. It is now time to accordingly update our research focus to reflect this shift in economic acti… Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies)


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Advances in Services Science and Services Information Technology (Set) (Wit Transactions on Information and Communication Technologies) by by B. Liu

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Commerce Web Technologies International Aix En Provence PDF 3cee7a039

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E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science) PDF




: E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540441379 | Date : 2002-10-03

Description :

PDF-b6cff | The Third International Conference on E-commerce and Web Technology (EC-Web 2002) was held in conjunction with the DEXA 02 in Aix-en-Provence, France. This conference, first held in Greenwich, United Kingdom in 2000, is now in its third year and is very well established. As in the two previous years, it served as a forum bringing together researchers from academia and commercial developers from in… E-Commerce and Web Technologies: Third International Conference, EC-Web 2002, Aix-en-Provence, France, September 2-6, 2002, Proceedings (Lecture Notes in Computer Science)


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Blog Schmog Truth About Business PDF 8249f4347

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Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business PDF




by Robert W. Bly : Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business

ISBN : #078521576X | Date : 2007-01-16

Description :

PDF-b8e0b | Blog Schmog takes a look at the blogging phenomenon and its impact on politics, writing, marketing, public relations, publishing, journalism, and all other forms of communication. Written from a skeptic’s point of view, Robert Bly holds blogging up to close scrutiny, giving practical, easy-to-use tips that can help you master blogging and its application. This book cuts through the hype surroundin… Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business


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[Pub.52DXs] Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business PDF | by Robert W. Bly


Blog Schmog: The Truth About What Blogs Can (and Can’t) Do for Your Business by by Robert W. Bly

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Marketing Older Consumers Information Development PDF 95dfe192b

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Marketing to Older Consumers: A Handbook of Information for Strategy Development PDF




by George Moschis : Marketing to Older Consumers: A Handbook of Information for Strategy Development

ISBN : #0899307647 | Date : 1992-10-23

Description :

PDF-18ef7 | Marketers interested in designing effective strategies to tap the increasingly lucrative mature market presently must look for relevant information in several disciplines and need the background to translate it into a decision-making framework. This book systematically organizes information scattered among various fields of scientific inquiry; it interprets and presents information, making it easi… Marketing to Older Consumers: A Handbook of Information for Strategy Development


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Marketing to Older Consumers: A Handbook of Information for Strategy Development by by George Moschis

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Refining Design Business Customer Centric Communication PDF A80600b28

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Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design (Graphic Design & Visual Communication Courses) PDF




by Michael Krypel : Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design (Graphic Design & Visual Communication Courses)

ISBN : #0321940881 | Date : 2014-04-04

Description :

PDF-14329 | This book features over 60 detailed examples of A/B tests run by 20 companies, including: Adobe, American Express, Comcast, Electronic Arts, Facebook, Foursquare, Google, IBM, LinkedIn, Marriott, Obama for America, Saks Fifth Avenue, T-Mobile, and The Washington Post. In this book, you will learn how to:  Change the standard design process most companies follow to enhance accountability for gene… Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design (Graphic Design & Visual Communication Courses)


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[Pub.30twg] Refining Design for Business: Using analytics, marketing, and technology to inform customer-centric design (Graphic Design & Visual Communication Courses) PDF | by Michael Krypel


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International Employer Brand Management Segmentation PDF 63fdbe5a4

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International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences PDF




by Lena Christiaans : International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences

ISBN : #365800455X | Date : 2012-11-27

Description :

PDF-97c92 | The increasing globalization of business activities forces companies to recruit highly skilled employees all over the world. In order to attract these talents, employers have to differentiate themselves through a unique employer brand, appealing to diverse target audiences. However, in the absence of research on international students’ preferences for employer characteristics, it is difficult for … International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences


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International Employer Brand Management: A Multilevel Analysis and Segmentation of Students’ Preferences by by Lena Christiaans

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Conversation Manager Consumer Traditional Advertiser PDF 87dbdebcd

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The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser PDF




by Steven Van Belleghem : The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser

ISBN : #0749466596 | Date : 2012-06-15

Description :

PDF-4027c | The increasing popularity and importance of social media in the recent years has created a growing gap between modern, internet savvy consumers and traditional advertising. Since old tried and tested marketing techniques are no longer effective, marketers need to engage with the new breed of consumers.  In order for marketers to become effective conversation managers, it’s essential for them… The Conversation Manager: The Power of the Modern Consumer, the End of the Traditional Advertiser


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Sharing Our Lives Online Exposure PDF A51d29af2

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Sharing our Lives Online: Risks and Exposure in Social Media PDF




by David R. Brake : Sharing our Lives Online: Risks and Exposure in Social Media

ISBN : #0230320368 | Date : 2014-09-24

Description :

PDF-128e9 | Why do we share so much about our lives on social media when we often have little idea who might be reading or viewing? David R. Brake examines the causes and consequences of moving towards a radically open society…. Sharing our Lives Online: Risks and Exposure in Social Media


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Sharing our Lives Online: Risks and Exposure in Social Media by by David R. Brake

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Trend Management Toolkit Practical Future PDF 632711177

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The Trend Management Toolkit: A Practical Guide to the Future PDF




by A. Kjaer : The Trend Management Toolkit: A Practical Guide to the Future

ISBN : #1137370084 | Date : 2014-10-16

Description :

PDF-471e5 | In a fast moving world, businesses need to keep up with data analysis and pattern spotting to identify future opportunities. Anne Lise Kjaer presents a unique methodology for global trend spotting along with practical tools and approaches to help companies and organizations analyse market changes and determine the way ahead…. The Trend Management Toolkit: A Practical Guide to the Future


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Customer Management Franchisesystemen Franchisenehmer Bewertung Unternehmenskooperation PDF F9f5d0111

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Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung (Unternehmenskooperation und Netzwerkmanagement) (German Edition) PDF




by Eva-Maria Gust : Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung (Unternehmenskooperation und Netzwerkmanagement) (German Edition)

ISBN : #3824474840 | Date : 2012-12-01

Description :

PDF-f927e | Eva-Maria Gust überträgt das Customer Value Management auf Franchisesysteme und entwickelt ein Konzept zur Franchisenehmer-Bewertung…. Customer Value Management in Franchisesystemen: Konzeptionelle Grundlagen der Franchisenehmer-Bewertung (Unternehmenskooperation und Netzwerkmanagement) (German Edition)


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Buyer Personas Customers Expectations Strategies Ebook PDF 11a6c8528

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Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business PDF




by Adele Revella : Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business

ISBN : # | Date : 2015-02-24

Description :

PDF-aecfb | Named one of Fortune Magazine’s “5 Best Business Books” in 2015See your offering through the buyer’s eyes for more effective marketing Buyer Personas is the marketer’s actionable guide to learning what your buyer wants and how they make decisions. Written by the world’s leading authority on buyer personas, this book provides comprehensive coverage of a compelling new way to conduct buyer stu… Buyer Personas: How to Gain Insight into your Customer’s Expectations, Align your Marketing Strategies, and Win More Business


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Innovation International Corporate Alexander Gerybadze PDF 524263172

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Innovation and International Corporate Growth PDF




: Innovation and International Corporate Growth

ISBN : #3642108229 | Date : 2010-06-01

Description :

PDF-a12a5 | Research and development (R&D) as well as innovation are the drivers of change and the key determinants of growth in many industry and service sectors. In spite of the financial turmoil and restructuring of the world economy after 2008, investment in R&D is expected to grow further. Innovation competence will continue to be a major success factor for internationally operating companies. The book p… Innovation and International Corporate Growth


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Healthy Wealthy Fair Health Society PDF E443ac8e0

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: Healthy, Wealthy, and Fair: Health Care and the Good Society

ISBN : #0195170660 | Date : 2005-03-10

Description :

PDF-5b8b1 | America may be one of the wealthiest countries in the world, yet its citizens have lower life expectancy, more infant mortalities, and higher adolescent death rates than those in most other advanced industrial nations–and even some developing countries. In Healthy, Wealthy, and Fair a distinguished group of health policy experts pointedly examines this troubling paradox, as they chart the stark d… Healthy, Wealthy, and Fair: Health Care and the Good Society


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Healthy, Wealthy, and Fair: Health Care and the Good Society by

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Luxury Online Styles Systems Strategies PDF D79190505

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by Uché Okonkwo : Luxury Online: Styles, Systems, Strategies

ISBN : #0230555365 | Date : 2010-02-26

Description :

PDF-ffd18 | This new book focuses on the analysis of the online strategy and development of the luxury industry, tracing the evolution of the Internet from a means of communication to a trade and distribution channel. The author provides a comprehensive evaluation and a critical assessment of the tactics required for the management of luxury brands online…. Luxury Online: Styles, Systems, Strategies


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[Pub.08Zqs] Luxury Online: Styles, Systems, Strategies PDF | by Uché Okonkwo


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Brand Champions Superheroes Bring Brands PDF 85b1b3e48

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Brand Champions: How Superheroes bring Brands to Life PDF




by I. Buckingham : Brand Champions: How Superheroes bring Brands to Life

ISBN : #0230220320 | Date : 2011-01-26

Description :

PDF-f2c2f | A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement…. Brand Champions: How Superheroes bring Brands to Life


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