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Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs PDF




: Tourism Management, Marketing, and Development: Volume I: The Importance of Networks and ICTs

ISBN : #1137368659 | Date : 2014-09-04

Description :

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China Goes West: Everything You Need to Know About Chinese Companies Going Global PDF




by J. Backaler : China Goes West: Everything You Need to Know About Chinese Companies Going Global

ISBN : #1137410124 | Date : 2014-06-03

Description :

PDF-8915b | China’s corporate champions have arrived. Consumers around the world are typing on Lenovo computers, storing food in Haier refrigerators and speaking on Huawei mobile phones. But how did products from these Chinese companies enter our daily lives? China Goes West presents an unrivalled overview of Chinese companies’ expansion into developed economies and the opportunities and challenges it brings…. China Goes West: Everything You Need to Know About Chinese Companies Going Global


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The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone PDF




by Jed Alpert : The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone

ISBN : #0071788182 | Date : 2012-04-05

Description :

PDF-d74b0 | One-to-One is transforming our world―here’ s how you can join the Revolution What would your organization do with a technology that lets you crowdsource instantly and effortlessly and reach people who WANT to hear from you wherever they happen to be? Such a tool already exists and it’s in billions of mobile devices worldwide: SMS, or text messaging. However, there’s more to messaging than … The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone


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The Mobile Marketing Revolution: How Your Brand Can Have a One-to-One Conversation with Everyone by by Jed Alpert

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Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science) PDF




: Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)

ISBN : #3319118471 | Date : 2014-11-07

Description :

PDF-8caf1 | ​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these… Creating and Delivering Value in Marketing: Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference (Developments in Marketing … of the Academy of Marketing Science)


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Collaborative Information Technologies Mehdi Khosrow Pour PDF 678cde60d

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Collaborative Information Technologies PDF




by Mehdi Khosrow-Pour : Collaborative Information Technologies

ISBN : #1931777144 | Date : 2002-04-02

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The Official Get Rich Guide to Information Marketing on the Internet PDF




by Bob Regnerus : The Official Get Rich Guide to Information Marketing on the Internet

ISBN : #1599182548 | Date : 2008-08-05

Description :

PDF-21450 | The Inside Scoop to Selling Information on the Internet You won’t learn the key to a four-minute workweek or how to get money to pour out of your computer’s printer. And, you won’t find over-promises, untested ideas, idle boasting, weird and impossible examples, or hype. This book is the real deal-practical, doable steps, real-life examples and proven strategies to help you harness the powers o… The Official Get Rich Guide to Information Marketing on the Internet


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Engineering Self-Organising Systems: Third International Workshop, ESOA 2005, Utrecht, The Netherlands, July 25, 2005, Revised Selected Papers (Lecture Notes in Computer Science) PDF




: Engineering Self-Organising Systems: Third International Workshop, ESOA 2005, Utrecht, The Netherlands, July 25, 2005, Revised Selected Papers (Lecture Notes in Computer Science)

ISBN : #3540333428 | Date : 2006-05-11

Description :

PDF-f99e7 | This book constitutes the refereed post-proceedings of the Third International Workshop on Engineering Self-Organising Applications, ESOA 2005, held in July 2005 as an associated event of AAMAS 2005. The 12 revised full papers and 6 revised short papers presented are organized in topical sections on novel self-organising mechanisms, methodologies, models and tools for self-organising applications,… Engineering Self-Organising Systems: Third International Workshop, ESOA 2005, Utrecht, The Netherlands, July 25, 2005, Revised Selected Papers (Lecture Notes in Computer Science)


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Factors Affecting Customers Decisions Services PDF 48a68d016

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Factors Affecting Customers’ Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on … Market (Schriften zur Unternehmensplanung) PDF




by Hadia H. Abdel Aziz : Factors Affecting Customers’ Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on … Market (Schriften zur Unternehmensplanung)

ISBN : #3631577834 | Date : 2008-04-22

Description :

PDF-b6aa7 | This book presents a framework for introducing new customer-oriented retail financial services that would help banks to achieve market leadership and win the innovation race. This is attained by identifying the factors that affect customers’ decisions to buy new retail banking loan and saving services through an empirical study in the Egyptian market. Then, those factors are incorporated into a … Factors Affecting Customers’ Decisions to Buy Retail Banking Services: Their Implications on the New Service Development Process- Empirical Study on … Market (Schriften zur Unternehmensplanung)


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Digital Strategies Pharmaceutical Industry Lerer PDF 8fae468ba

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Digital Strategies in the Pharmaceutical Industry PDF




by L. Lerer : Digital Strategies in the Pharmaceutical Industry

ISBN : #1403903794 | Date : 2003-01-24

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PDF-2d079 | This book is a comprehensive review of the current state of digital innovation, Internet activity and e-business in the life sciences arena and a practical guide for managers planning, developing and implementing e-strategies in the pharmaceutical industry. The authors provide numerous examples of innovative, best practice and lay the strategic foundation for using e-business across the pharmaceut… Digital Strategies in the Pharmaceutical Industry


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Digital Strategies in the Pharmaceutical Industry by by L. Lerer

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Product Information Management Practice Professionals PDF 2f517241a

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Product Information Management: Theory and Practice (Management for Professionals) PDF




by Jorij Abraham : Product Information Management: Theory and Practice (Management for Professionals)

ISBN : #3319048848 | Date : 2014-05-05

Description :

PDF-2aabd | Product Information Management is the latest topic that companies across the world are deliberating upon. As companies sell online, they are confronted with the fact that not all information necessary to sell their products is available. Where marketing, sales and finance have been core processes of the corporate world for a long time, PIM is a new business process with its own unique implemen… Product Information Management: Theory and Practice (Management for Professionals)


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Product Information Management: Theory and Practice (Management for Professionals) by by Jorij Abraham

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Consumer Trust in Electronic Commerce: Time for Best Practice (Law and Electronic Commerce) PDF




by Ronald De Bruin : Consumer Trust in Electronic Commerce: Time for Best Practice (Law and Electronic Commerce)

ISBN : #904111923X | Date : 2002-08-28

Description :

PDF-06ba3 | This multi-disciplinary book provides insight in how to establish consumer trust in electronic commerce. It goes into detail on: a broad variety of consumer trust criteria with regard to the security and reliability of electronic consumer transactions what information must be provided to consumers how to create a legally binding contract online confidence in electronic payments the resolution of … Consumer Trust in Electronic Commerce: Time for Best Practice (Law and Electronic Commerce)


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Consumer Trust in Electronic Commerce: Time for Best Practice (Law and Electronic Commerce) by by Ronald De Bruin

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Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science) PDF




: Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science)

ISBN : #3540309004 | Date : 2006-01-09

Description :

PDF-6bbcc | WINE 2005, the First Workshop on Internet and Network Economics (WINE 2005), took place in Hong Kong, China, December 15-17, 2005. The symposium aims to provide a forum for researchers working in Internet and Network Economic algorithms from all over the world. The final count of electronic submissions was 372, of which 108 were accepted. It consists of the main program of 31 papers, of which the … Internet and Network Economics: First International Workshop, WINE 2005, Hong Kong, China, December 15-17, 2005, Proceedings (Lecture Notes in Computer Science)


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Humanistic Marketing (Humanism in Business Series) PDF




: Humanistic Marketing (Humanism in Business Series)

ISBN : #1137353287 | Date : 2013-11-19

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PDF-a62e1 | Humanistic Marketing is a response to the currently growing mega-trend call for rethinking marketing. The book organizes current thinking around the problems of marketing theory and practice as well as solutions and ways forward, providing a diverse exploration of the position of marketing in the face of challenges for societal transformation…. Humanistic Marketing (Humanism in Business Series)


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: Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation

ISBN : #3319343874 | Date : 2016-11-18

Description :

PDF-ae8b9 | This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations.If ideas need to reach the marketplace, then marketing strategies, concepts and tools – such as the continuous development of new product and services – become vital for their su… Adoption of Innovation: Balancing Internal and External Stakeholders in the Marketing of Innovation


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Measuring Customer Experience Profitable Strategies PDF 8d21c474c

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by P. Klaus : Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies

ISBN : #1137375450 | Date : 2014-12-04

Description :

PDF-bf977 | Now, more than ever, customer experience plays a pivotal role in the success and longevity of a company. Based on rigorous scientific tools and global data, this book offers a simple but thorough guide on how to master the challenges of the market, and how to deliver superior performance through effective customer experience management…. Measuring Customer Experience: How to Develop and Execute the Most Profitable Customer Experience Strategies


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